MISPLACING
TO
FIND
ORDER


I hate and repeal thinking of this job as creating/generating a product out of the blue.
As pretending that nothing similar has never been done before, elevating ourselves to godlike dimension, and overshadowing every previous and following piece of work.

“Invention, it must be humbly admitted, does not consist in creating out of void but out of chaos.”
Mary Shelley


This job is easier than expected from the theoretical point of view, while it is insanely more difficult/articulated/complex from the practical point of view (which is also the most intriguing).
It consists in finding an order for different elements, trying to bring them back to an humanly understandable shape.

“Chaos was the law of nature; Order was the dream of man.”
Henry Adams


We need to humanize what already exists, both from the physical and from the rational side.
Only making our reasoning visible, hence humanizing it, our thoughts take place and become true ideas.

Nothing is more annoying than the inability to explain something.
This doesn't mean that our thought is not valid enough, but rather that it is not mature enough.

//////////    Milan, Italy    -    Say hello@espreemr.com   //////////